What I'm on this week.
Last updated 3 June 2026 · Gold Coast
Client website work
- A booking site
- For a makeup artist. Design phase. Named here once it launches.
- An online shop
- Custom store for a jewellery maker. Build phase, Stripe wiring next.
On the workbench
- Emsden Studio v2
- Brand rebuild + this site you're reading right now.
- Emsden Books
- Self-hosted invoicing app. Replaces Xero for year 1.
- Coolify client VPS
- Provisioning a dedicated Onidel box for client hosting.
Reading
- Brad Frost
- On Personal Branding. Currently chewing on the "name your contradictions" idea.
- Maggie Appleton
- Colophon as a load-bearing signal. Hence this site's /colophon.
- For The People case studies
- Per-project typographic handwriting. Considering for case-study layout.
Listening
- Cold Brew Calculator
- Self-tested recipe at 1:8 with a 12-hour steep this week.
- Chelsea match prep
- Match scheduled, vibes cautiously optimistic.
- Driver range
- Working on the 5-iron tempo. Currently losing.
Not on right now
- New client intake
- Open now, booking June 2026. Book a call from the home page.
- Speaking / writing for hire
- Not available this quarter.
- Pty Ltd conversion
- Not until revenue clears $120k. Currently below the threshold.
A /now page in the nownownow.com tradition.